Isabelle Knight’s Substack
Build Your Author Brand Podcast
Ep. 20 – Cracking Your Amazon Ads with Teddy Smith
0:00
-25:51

Ep. 20 – Cracking Your Amazon Ads with Teddy Smith

Teddy Smith is partnership manager at Publishing Performance, host of the Publishing Performance Show podcast, and founder of My Romance Reads, a newsletter with over 25,000 romance readers who love free and discounted books. Publishing Performance is an AI-powered Amazon ad tool that helps authors set up campaigns, choose keywords, and optimize over time to sell more books and increase profits. In this episode, Teddy shares lessons from marketing his own products and how data, automation, and smart strategy cangive indie authors a competitive edge.

Episode Highlights:

  • How Teddy mastered Amazon’s algorithm—and what most authors get wrong about ads

  • The two types of readers (fiction vs. non-fiction) and how they search for books differently

  • Using ChatGPT and other tools to reverse-engineer what your readers really want

  • Why your cover, title, and book description must be optimized to sell

  • The power of reader-targeted promotions—and how free or discounted books can drive thousands of downloads and long-term fans

Connect with Teddy:

Website: https://teddyagsmith.com/

Social media (all platforms): @teddyagsmith

Publishing Performance: https://publishingperformance.com/

My Romance Reads: https://myromancereads.com/

Connect with Isabelle:

Website: ⁠⁠⁠⁠www.buildyourbrandwithpr.com

Substack: ⁠Isabelleknightpr.substack.com⁠

Threads: ⁠⁠⁠⁠https://www.threads.net/@isabelle.knight.pr

Instagram: ⁠⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠ ⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠ ⁠

Facebook: ⁠⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠

Discussion about this episode

User's avatar