In this episode, website designer Stu Grant shares what it takes to build a powerful online presence that not only looks good but also boosts your author brand and book sales. We discuss how author websites are evolving, what features truly matter, and the small tweaks that can make a big difference in how readers discover and connect with your work.
From SEO tips to smart design choices, Stu breaks down the building blocks of an effective author platform. Whether you're launching your first site or looking to level up, this conversation is packed with practical advice and real talk about showing up online with purpose.
Episode Highlights:
The must-have elements of a great author website
SEO basics authors often overlook—and why mobile optimization isn’t optional
Discoverability in a noisy world: why reader “touch points” matter more than ever
The honest truth about selling direct—and why it isn’t for everyone• How authors can use cutting-edge features like augmented reality book covers and Alexa voice integrations in their website and marketing
About Stu: As the highest-rated web designer on Reedsy, Stuart Grant brings a wealth of expertise from over a decade in the publishing industry, having created more than 300 author websites. He’s spoken at notable events like the Self-Publishing Show in London and Author Nation in Las Vegas, and has shared his expertise on countless podcasts and conferences. He leads a digital agency laser focused on author success from Norfolk in the UK where he lives with his sassy 6 year old daughter, mad dog, and wonderful wife.
Connect with Stu:
On Reedsy at: https://reedsy.com/stuart-grant
Or via his agency website: https://www.digitalauthorstoolkit.com/
Connect with Isabelle:
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Substack: Isabelleknightpr.substack.com
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